Nothing smartphones and headphones are now available at over 500 Best Buy locations across the US, marking a major step in the company's brick-and-mortar retail expansion.
Nothing has been selling its phones and audio products in the US through its own website and online partners like Amazon, but until now, customers who prefer trying products before buying had limited options. That changes today, as Nothing products are officially available at Best Buy stores across the country.
What's Available at Best Buy
The full Nothing lineup (excluding the budget-focused CMF sub-brand) is now stocked at over 500 Best Buy locations nationwide. The available products include:
- Phone (4a) Pro
- Phone (3)
- Ear (3)
- Ear (a)
- Headphone (1)
- Headphone (a)
All of these products are also available for purchase on Best Buy's website, giving buyers flexibility to shop either in-store or online. The CMF Watch 3 Pro, which retails for around $99 on Amazon, is notably absent from Best Buy's shelves.
Why This Matters for US Buyers
For a company that built its reputation on online-first sales and community engagement, getting physical retail placement is a significant milestone. Best Buy's 500+ store footprint means Nothing products are now accessible in most major US markets, and customers can finally get hands-on time with the devices before committing to a purchase.
This is particularly valuable for Nothing's phones, which feature distinctive designs with Glyph lighting interfaces that benefit from in-person demonstrations. The Phone (3) and Phone (4a) Pro both showcase Nothing's transparent design language, and seeing these devices in person can help buyers understand whether the aesthetic appeals to them.
How This Compares to Previous Availability
Nothing previously sold its products in Best Buy Canada stores, so this US expansion follows an established pattern. The company has gradually expanded its retail presence beyond direct-to-consumer channels, and Best Buy represents its largest US retail partnership to date.
For context, competitors like OnePlus and Xiaomi have struggled to secure major US retail partnerships, often relying on online-only sales through Amazon or their own websites. Nothing's ability to land shelf space at Best Buy gives it a meaningful advantage in brand visibility and customer accessibility.
Who Should Take Notice
Buyers who have been considering Nothing products but hesitated due to lack of hands-on experience now have a straightforward path to evaluate these devices. Best Buy's return policies also provide a safety net for first-time Nothing buyers who want to test the products in their daily routine.
The timing also lines up well with Nothing's upcoming product launches. The Nothing Ear (3a) earbuds are expected to arrive soon, and given this new retail partnership, they should be available at Best Buy from launch day.
The Bottom Line
Nothing's Best Buy expansion is a practical win for US consumers. Physical retail access removes one of the biggest barriers to adopting a newer brand, and it positions Nothing to compete more directly with established players like Samsung and Google in the US market. For buyers who value trying before buying, this development makes Nothing a much more attractive option.
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