OpenAI introduces advertising to ChatGPT's free tier and launches a $8/month Go subscription, while assuring users ads won't influence responses.
OpenAI has confirmed plans to introduce advertising to ChatGPT's free and Go tiers in the U.S. within weeks, while maintaining ad-free experiences for Pro, Business, and Enterprise subscribers.
The newly launched ChatGPT Go tier ($8/month) expands accessibility options following a trial in India last year. This positions between the free version and Plus subscription ($20/month).
Key differences between tiers:
- Free: 16K context window
- Go: 32K context window
- Pro: 128K context window
Despite initial confusion about GPT-5.2 Thinking's 400K token capacity referenced elsewhere, OpenAI clarified context limits apply specifically to ChatGPT implementations. The pricing page shows all tiers access GPT-5.2 but with varying usage restrictions.
Addressing privacy concerns:
- Ads won't influence ChatGPT responses
- All advertising content remains clearly labeled
- User conversations stay private from advertisers
- Data won't be sold to third parties
Ad implementation examples show contextual placements - like suggesting cottage rentals when discussing Santa Fe trips. Notably, users can initiate separate chats with advertiser-aligned bots where commercial influence may apply.
This approach aims to subsidize free access while preserving core functionality integrity for paying users.
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