Samsung Galaxy A37 and A57 Leak in Hands-On Videos Before Launch

Samsung's upcoming mid-range Galaxy A57 and Galaxy A37 have appeared in hands-on videos ahead of their official launch, giving us our clearest look yet at the company's next affordable smartphone lineup.

A TikTok user based in Thailand shared videos of both devices, confirming earlier leaked renders that showed glass and metal designs with triple camera setups on the back. The hands-on footage reveals that both phones will launch running One UI 8.5 based on Android 16, putting them on the latest software available.

Pricing and Availability

According to the same source, the Galaxy A57 will be priced at THB 17,999 (approximately $554) for the 12GB RAM/256GB storage configuration, while the 12GB/512GB version will cost THB 20,999 ($646). The phone will be available in Lilac, Navy, and Charcoal color options.

The Galaxy A37 is positioned as the more affordable option at THB 13,999 ($430) for its single 8GB RAM/256GB storage configuration. Color choices for this model include Charcoal, Greygreen, and Lavender.

Expected Specifications

Based on previous leaks and the hands-on videos, here's what we expect from each model:

Galaxy A57:

• 6.6-inch AMOLED display with FHD+ resolution and 120Hz refresh rate
• Exynos 1680 chipset
• RAM options: 6GB, 8GB, or 12GB
• Storage: 128GB or 256GB
• Triple rear camera: 50MP main + 12MP ultrawide + 5MP macro
• 5,000 mAh battery with 45W fast charging

Galaxy A37:

• 6.7-inch AMOLED display
• Exynos 1480 SoC
• Triple rear camera: 50MP main + 8MP ultrawide + 5MP macro
• 5,000 mAh battery with 45W charging

Market Context

The Galaxy A series has become increasingly important for Samsung as it targets the mid-range segment where most smartphone growth is occurring. These devices typically offer a balance of performance and features at accessible price points, making them popular choices in markets like Southeast Asia, India, and Latin America.

The use of Exynos chipsets in both models suggests Samsung is continuing its strategy of differentiating its mid-range offerings from the flagship Galaxy S series, which uses Snapdragon processors in many markets. The 45W charging capability is notable for this price range, as many competitors still offer slower charging speeds.

Software Strategy

The confirmation of One UI 8.5 based on Android 16 is significant, as it means these devices will launch with the latest Android version available. This positions Samsung competitively against other manufacturers who may still be shipping devices with older Android versions in the mid-range segment.

What's Next

While these leaks provide substantial information, we're still waiting for official announcements regarding:

• Global launch dates and pricing in different markets
• Availability of 5G connectivity variants
• Any additional features or software optimizations
• Regional variations in specifications or pricing

The hands-on videos suggest these devices are in the final stages of preparation, so an official launch could be imminent, possibly within the next few weeks.

For consumers considering these models, the combination of modern design, recent software, and competitive pricing makes them worth watching, especially for those seeking Samsung's ecosystem without the flagship price tag.