Samsung Galaxy S26 Series Pricing Revealed: Here's What Each Model Costs

Samsung has unveiled its Galaxy S26 series pricing across multiple regions, revealing a complex picture shaped by recent memory price increases and strategic positioning of its flagship lineup.

The pricing structure shows Samsung making some interesting choices this year. The base Galaxy S26 model starts at $900 in the US, up from $860 for the S25, but this comes with double the base storage at 256GB compared to last year's 128GB. The Galaxy S26+ sees a similar pattern, starting at $1,100 compared to $1,000 for the S25+, again with 256GB as standard.

However, the Galaxy S26 Ultra breaks the trend. In several regions, the base 12GB/256GB model is actually cheaper than its predecessor. In the US, it's priced at $1,300, matching the S25 Ultra's launch price. In Europe, it's €1,450 compared to €1,470 for last year's model, and in the UK it's £1,280 versus £1,250.

This pricing strategy appears to be Samsung's response to the memory price surge that hit the smartphone market in recent months. While the base Ultra model gets a price cut, higher storage configurations have become more expensive. The 512GB version costs $1,500 in the US (up from $1,420), and the new 1TB option with 16GB RAM is priced at $1,800.

Regional variations show Samsung's market-specific approach. In India, the S26 Ultra starts at ₹140,000, while in Canada it's CAD $1,900. Australia sees pricing at AUD $2,200 for the base Ultra model.

For those considering an upgrade, Samsung is offering pre-order incentives including a $30/€30 discount for pre-reservers and free storage upgrades in some regions. The phones go on sale March 11, with pre-orders opening today.

Alongside the flagship phones, Samsung also launched the Galaxy Buds4 and Buds4 Pro at the same prices as their predecessors - $180/€180 for the standard model and $250/€250 for the Pro version.

The pricing reveals Samsung's balancing act between absorbing component cost increases where possible while passing them on for higher-end configurations. The decision to make the Ultra's base model more affordable while charging more for storage upgrades suggests Samsung is trying to maintain competitiveness at the entry flagship level while protecting margins on premium configurations.

For existing Samsung users, the pricing structure makes the S26 Ultra particularly attractive if you're happy with 256GB storage, as it represents a slight discount compared to last year's model while offering the new Snapdragon 8 Elite Gen 5 processor and other upgrades.