Apple Launches Early Back to School Deals in Select Countries

While US and European customers typically wait until summer for Apple's annual Back to School promotion, the program has launched early in Australia, Brazil, New Zealand, and South Korea. Running through March 11, these deals provide education customers with complimentary accessories when purchasing qualifying devices.

The promotion targets students, teachers, and education staff, functioning as a bundle discount that effectively makes select accessories free with device purchases. Customers receive standard education pricing plus additional savings equivalent to the cost of eligible accessories.

Device-Specific Offers

iMac Purchases

• Free AirPods 4 with Active Noise Cancellation
• Upgrade to AirPods Pro 3 for additional cost (e.g., A$130 in Australia)

MacBook (Air/Pro) Purchases

• Free AirPods 4 with ANC
• Upgrade to AirPods Pro 3 (additional cost)
• Alternative choices:
  • Magic Mouse
  • Magic Trackpad
  • Magic Keyboard with Touch ID and numeric keypad

iPad Purchases

• Free Apple Pencil Pro OR AirPods 4
• Upgrade options:
  • AirPods 4 with ANC (additional ~A$80)
  • AirPods Pro 3 (additional ~A$210)
• Alternative: A$199 discount on Magic Keyboard for iPad

These accessory bundles apply on top of Apple's standard education discounts, which typically save customers 5-10% on hardware. The promotion follows Apple's established education verification process requiring institutional email addresses or documentation.

Unlike the US and European markets where these deals typically debut in June-July, countries in the Southern Hemisphere often see earlier promotions aligning with their academic calendars. This regional timing strategy helps Apple maintain consistent education market presence year-round.

For verification and purchasing, eligible customers should visit Apple's Education Store and select their country. The current offers expire globally on March 11, with summer promotions for Northern Hemisphere countries expected to follow Apple's traditional schedule.

Educators and students planning purchases should note that accessory availability varies by country and device configuration. Those considering iPad Pro models should verify compatibility with the Magic Keyboard discount, while MacBook buyers should confirm peripheral compatibility with their specific model year.