Apple Reportedly Testing Deep Red for iPhone 18 Pro, iPhone Fold Sticking to Neutral Colors

Apple's color strategy for its 2026 flagship iPhones is coming into focus through new reports from Bloomberg's Mark Gurman. According to his latest newsletter, the tech giant is actively testing a deep red finish destined to become the signature color for the iPhone 18 Pro and iPhone 18 Pro Max. This rich crimson hue would join the existing palette rather than replace popular shades, with Gurman noting Apple will likely retain the current-generation Cosmic Orange option as an alternative.

The red variant represents Apple's continued experimentation with bold Pro-model aesthetics following recent introductions like Deep Purple and Titanium Blue. This approach targets consumers wanting flagship devices that stand out visually while maintaining premium materials. For context, Apple typically reserves brighter colors for standard iPhone models while using deeper, more sophisticated tones for Pro devices—a distinction likely continuing with this wine-inspired red.

Meanwhile, Apple appears conservative with its foldable debut. Sources indicate the rumored iPhone Fold will launch exclusively in business-friendly dark gray/black and white/silver finishes. This deliberate avoidance of "fun" colorways suggests Apple views its first foldable as a productivity-first device targeting enterprise and professional users rather than fashion-conscious consumers. Such restraint aligns with Samsung's initial Galaxy Fold strategy and reflects Apple's caution when entering new form factors.

These color decisions reveal Apple's segmentation philosophy: Pro smartphones get expressive flagship colors to justify premium pricing, while experimental devices like the Fold prioritize broad market acceptance. The iPhone 18 Pro's red option could drive upgrades among Apple's design-focused user base, while the Fold's neutral palette minimizes risk for this critical new category. Both devices are expected to debut at Apple's September 2026 event alongside performance upgrades like enhanced thermal management and improved periscope cameras.

Gurman's reporting historically correlates closely with Apple's final product decisions, making these color insights particularly credible. The moves also reflect ongoing industry trends where foldables initially target professionals before expanding to mainstream audiences—a pattern seen with Samsung, Google, and now potentially Apple.