Apple's March 2026 Launch Event: Five New Products Expected Across Three Days

Apple is preparing for a significant product launch event in early March 2026, with Bloomberg's Mark Gurman reporting that the company will debut "at least five products" across a three-day announcement period beginning March 2nd and culminating in an in-person experience on March 4th.

Last week, Apple announced a special Apple experience in various cities around the globe, scheduled for March 4th. While this won't be a traditional Apple event with a keynote presentation, Gurman describes it as a "three-day flurry of announcements" that will kick off on Monday, March 2nd and conclude with the in-person experience on Wednesday, March 4th. This format suggests Apple will rely on press releases and launch videos rather than a typical keynote presentation.

Expected Product Launches

The upcoming announcements could include several hardware updates across Apple's product lineup:

New Low-Cost MacBook: Gurman describes this as "very likely," particularly since the rumored color options appear to be included in Apple's official invite graphic. This would likely be positioned as an affordable entry point into Apple's laptop lineup.

iPhone 17e: If this model doesn't launch sooner, it could debut during this event. This would be the budget-friendly variant in Apple's 2026 iPhone lineup.

M5 MacBook Pro: Both M5 Pro and M-Max variants are expected, representing a significant performance upgrade over the current M3 generation.

M5 MacBook Air: An updated version of Apple's ultraportable laptop with the new M5 chip.

M4 iPad Air: A refresh of the mid-range iPad model with Apple's latest chip technology.

M5 Mac Studio and Studio Display 2: While Gurman notes these might be "overkill" to launch together at this event, he mentions they're in the pipeline for future release.

A18 iPad: A potential new iPad model featuring the A18 chip, though details remain limited.

M5 Max/Ultra Mac Studio: High-end desktop configurations for professional users requiring maximum performance.

Supply Chain Indicators

Gurman notes that several current products are running very low in supply at Apple Stores, suggesting imminent updates:

• iPhone 16e
• M3 iPad Air
• M4 MacBook Air
• M4 Pro/Max MacBook Pro

These inventory levels typically indicate Apple is preparing to refresh these product lines, making their inclusion in the March announcements highly probable.

Software and Chip Announcements

Importantly, Gurman emphasizes that the announcements could include software and chips, meaning Apple might not necessarily reveal more than five new hardware products. This suggests the company could use this event to showcase new silicon technology, operating system updates, or other software innovations alongside hardware releases.

Event Format and Expectations

The three-day format represents a departure from Apple's traditional product launch approach. Instead of a single keynote event, customers and media can expect a sustained period of announcements, potentially allowing Apple to give more attention to each product category. The in-person experience on March 4th will likely serve as a showcase for hands-on demonstrations and media briefings.

This launch strategy appears designed to generate sustained media coverage and consumer interest throughout the first week of March, setting an ambitious tone for Apple's 2026 product roadmap.

For Apple enthusiasts and developers, this event promises significant updates across the company's hardware and software ecosystem, with particular emphasis on the transition to M5 chips across multiple product lines and potential new entries in the iPad and MacBook families.

Featured image: Apple's official event graphic hinting at the upcoming product announcements