A severe battery defect in an Apple Watch caused burns and scarring, while Apple's support process failed repeatedly over six months, leaving the customer without resolution.
A disturbing incident involving an Apple Watch has raised serious questions about smartwatch safety and customer support. On September 24, 2025, a Reddit user reported that their Apple Watch suddenly became extremely hot while they were working on a laptop, resulting in severe burns to their wrist that left a smartwatch-shaped scar visible even months later.
The Incident
The user immediately removed the device from their wrist, but not before suffering significant skin damage. The burn was severe enough to cause blistering, and the resulting scar clearly shows the rectangular shape of the Apple Watch. Despite the visible injury, the smartwatch itself appears to have suffered no external damage, suggesting an internal battery malfunction as the likely cause.
The Support Nightmare Begins
What followed was a six-month ordeal that many customers would find all too familiar. The user contacted Apple support on the same day as the incident, but resolution remained elusive. Apple's initial response attempted to dismiss the burn blisters as an allergic reaction rather than acknowledging a potential product defect.
Failed Communication and Broken Promises
The situation deteriorated from there. After Apple agreed to investigate the incident, they failed to follow up with the customer. When the user reached out again, Apple requested that the smartwatch be sent to their facility in Ireland for examination. However, the company failed to organize the agreed-upon collection, leaving the customer in limbo.
A subsequent support representative refused to arrange pickup, creating additional frustration. After several more weeks, an appointment was allegedly scheduled at the Genius Bar in an Apple store. However, when the user arrived, the store had no record of the appointment, refused to accept the device, and the support employee stopped responding to messages entirely.
The Bigger Picture
This case highlights two critical issues facing the tech industry today. First, the potential dangers of lithium-ion batteries in wearable devices. While battery technology has improved significantly, defects can still occur, potentially leading to overheating and burns. The fact that the Apple Watch showed no external damage makes this incident particularly concerning, as it suggests an internal failure that could be difficult for users to detect before injury occurs.
Second, and perhaps more troubling, is the breakdown in customer support. Six months without resolution for a serious injury case represents a failure at multiple levels of the support system. The initial dismissal of burn blisters as an allergic reaction, the broken promises regarding device collection, and the complete communication breakdown all point to systemic issues in how companies handle serious product safety concerns.
Industry Context
Smartwatch safety has become an increasingly important topic as these devices become more powerful and ubiquitous. Battery technology, while generally reliable, carries inherent risks. Most manufacturers include multiple safety systems to prevent overheating, but as this incident demonstrates, failures can still occur.
The Apple Watch, starting at $299 on Amazon, represents one of the most popular smartwatch lines globally. Any safety issue with such a widely used device has the potential to affect thousands of users. The fact that this incident resulted in visible scarring underscores the severity of what can happen when safety systems fail.
What This Means for Consumers
For potential smartwatch buyers, this incident serves as a reminder to be aware of any unusual heating from their devices. While such severe failures are rare, they can occur. Users should immediately remove any device that becomes unexpectedly hot and contact the manufacturer.
For existing Apple Watch owners, the case raises questions about what to do if a similar incident occurs. The support experience described suggests that customers may need to be persistent and document all interactions when dealing with serious product issues.
Looking Forward
The lack of resolution in this case, even after six months, is perhaps the most troubling aspect. It suggests that even when serious injuries occur, customers may face significant obstacles in getting their concerns addressed. This could have implications for product safety reporting and how companies handle potential widespread defects.
As smartwatches continue to evolve with more powerful processors and features, battery safety will remain a critical concern. Manufacturers must balance the demand for longer battery life and more capabilities with the need for robust safety systems.

The Apple Watch burns incident serves as a stark reminder that even premium tech products can fail in dangerous ways, and that customer support systems may not always function as intended when serious issues arise. For the affected user, the physical scar may heal, but the experience of navigating Apple's support system for six months without resolution may leave a lasting impression about the challenges of addressing product safety concerns in the modern tech landscape.

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