China-owned Puma and Kelme supply 27% of World Cup uniforms - Nikkei Asia

___ WE RECOMMEND Russia is weaker -- but no less dangerous Philippine inflation eases but stays high at 6.8% as… Iran team readies to leave for World Cup as some officials… Setting sea border with Japan vital: Philippine… WORLD CUP 2026 China-owned Puma and Kelme supply 27% of World Cup uniforms 2 brands' combined market share rivals Adidas and Nike Kelme outfits the Bosnia-Herzegovina national team, while Portugal wears the Puma logo. © Reuters KOSUKE TOSHI and TOMOKO WAKASUGI June 13, 2026 01:37 JST Listen English (Original) BERLIN/SHANGHAI -- The Chinese-owned sportswear brands Puma and Kelme are making China a formidable player in soccer uniforms, outfitting 27% of the World Cup teams this year. READ NEXT Big in Asia World Cup tests Lenovo's ambitions to challenge AI champions World Cup 2026 Uzbek World Cup debut shows maturity as clubs seek private funding World Cup 2026 Sony cuts wait times for World Cup replays with updated AI tech World Cup 2026 World Cup tests Asia's appetite for costly broadcast rights Media & Entertainment DAZN forgoes World Cup broadcast exclusivity to expand reach in Japan Construction As World Cup looms, Mexico's infrastructure work mired in delays Sports World Cup preview: South Korea faces end of the Son Heung-min era Sports World Cup preview: Japan eyes deep run after landmark wins Sports World Cup preview: Iran enters tournament under the shadow of war YOU MIGHT ALSO LIKE Companies A Burger King's ransom: Rival Japan franchisees courted with $250,000 Companies Australia roiled by mounting scandal at KPMG Companies Tractor maker Kubota plans 5th Indian factory in export push LATEST ON WORLD CUP 2026 World Cup 2026 Thai soccer fans cheer last-minute World Cup broadcast deal World Cup 2026 Uzbek World Cup debut shows maturity as clubs seek private funding World Cup 2026 Sony cuts wait times for World Cup replays with updated AI tech Nikkei Asia asks for your consent to use your personal data to: Use limited data to select content Personalised advertising, advertising and content measurement, audience research and services development Store and/or access information on a device Learn more Your personal data will be processed and information from your device (cookies, unique identifiers, and other device data) may be stored by, accessed by and shared with 1 partner, or used specifically by this site. We and our partners may use precise geolocation data. List of partners. Some vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below. Look for a link at the bottom of this page or in the site menu to manage or withdraw consent in privacy and cookie settings. Agree Do not agree Manage options