Texas founders lost one of their main connectors after KXAN said Joshua Baer, founder and CEO of Capital Factory, died in a NetJets Cessna Citation Latitude crash in Laredo, Texas.
KXAN said Wednesday that Joshua Baer, founder and CEO of Capital Factory, died after a NetJets Cessna Citation Latitude crashed on Loop 20 in Laredo, Texas, late Tuesday, June 16.

AP reported that NetJets operated the twin jet, which carried six people. Federal Aviation Administration officials told AP the crew had left San Jose del Cabo, Mexico, and planned to reach Austin. The crew diverted toward Laredo after mechanical trouble, Laredo International Airport Director Gilberto Sanchez told AP.
Jose Baeza, an investigator with the Laredo Police Department, said the jet crashed a little after 10 p.m. local time. The jet hit a car on the highway and caught fire. One person aboard died. Medics took the car's driver to a hospital in stable condition. Doctors treated five police officers for smoke inhalation after they helped at the burning wreckage.
Airport officials said the pilot mentioned low fuel and a power outage before the tower lost contact. NetJets said its teams would support passengers, crew and families. The FAA and the National Transportation Safety Board opened investigations, and the NTSB will lead the inquiry.
Baer spent more than a decade building Capital Factory into a meeting point for Texas founders, investors, government buyers and technical talent. On its site, Capital Factory says Baer started the firm in 2009 as a mentorship-driven software accelerator in Austin with five companies a year.
The firm later moved into the Omni building downtown, where its coworking floors gave Austin founders a common room for demo days, meetups, investor visits and chance introductions. Capital Factory says PitchBook ranks it as Texas' most active seed investor since 2010.
You can see Baer's method in the firm's current structure. The Texas Fund writes first checks into national security, health care and industrial startups. All Access connects more than 1,000 companies with customers, investors and hires. A founder with a prototype needs that path before a priced round looks credible.
Baer worked the handoff between founder ambition and buyer access. That work carried more weight as Capital Factory pushed beyond software startups into defense and frontier technology, with portfolio names such as Apptronik, Saronic, Paradromics, Firefly Aerospace and Intuitive Machines.
Apptronik builds humanoid robots for factory and logistics work. Saronic builds autonomous surface vessels. Paradromics builds Connexus, a brain-computer interface for speech restoration. Firefly and Intuitive Machines work across launch, lunar transport and space infrastructure.
Those categories require patient capital and government relationships. Baer pushed Capital Factory into that terrain before Texas had a consensus reputation as a deep tech market.
Capital Factory's 2017 Texas Startup Manifesto treated Austin, Dallas, Houston and San Antonio as one startup market. Baer asked founders and investors to treat Texas as a connected operating base, with Austin as one node rather than the whole story.
KXAN's report turns the Laredo crash into a succession question for one of Texas tech's main institutions. Capital Factory has the staff and funds to keep operating. The harder issue involves the personal work Baer did: answering founder emails, making investor introductions, putting new companies in front of buyers and selling Texas as a place where venture-scale companies could stay.
Investigators have not said what caused the crash. Airport officials described mechanical trouble, including low fuel and a power outage. Federal investigators will determine whether maintenance, fuel, crew action, weather or aircraft systems caused the jet to miss the airport.
Readers should separate KXAN's identification of Baer from the crash investigation. KXAN identified Baer; AP and airport officials had not named the person who died as of Wednesday afternoon.
Capital Factory lists a broader leadership team. Bryan Chambers, co-founder and president, and Lawton Cummings, general partner, appear on the firm's leadership page with venture and operating staff. The firm can keep writing checks, running programs and hosting founders.
Baer supplied the public face and much of the connective tissue. Founders who relied on him will feel that loss in the next intro request, pitch event and first meeting with a buyer who needs a reason to take a Texas startup seriously.

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