AWS adds four community champions—Damiano Giorgi, Darryl Ruggles, Ricardo Daniel Ceci, and Matias Kreder—who are expanding AI‑powered tooling, serverless best practices, and regional education. Their initiatives lower migration friction, accelerate skill development, and give enterprises concrete pathways to modernize workloads on AWS.
What changed
AWS announced its May 2026 cohort of AWS Heroes, adding two Artificial Intelligence specialists and two Serverless/AI hybrid experts to the program. The new Heroes are:
| Hero | Location | Focus | Notable contribution |
|---|---|---|---|
| Damiano Giorgi | Pavia, Italy | AI & community building | Created the Unofficial post:Invent Session Suggester using Amazon Bedrock and Amazon Nova |
| Darryl Ruggles | Ottawa, Canada | Serverless, containers, FinOps | Publishes multi‑channel guides and runs the “Believe In Serverless” community |
| Ricardo Daniel Ceci | Buenos Aires, Argentina | AI & LATAM community | Leads the largest AWS User Group in Argentina, hosts a multilingual podcast |
| Matias Kreder | Buenos Aires, Argentina | AI certification & events | Co‑author of the AWS Certified AI Practitioner exam, three‑time DeepRacer finalist |
These appointments expand the geographic and technical breadth of the Heroes program, giving enterprises direct access to peer‑validated expertise in regions that have historically faced talent shortages.

Provider comparison
While the Heroes program is AWS‑specific, the underlying strategy mirrors how other cloud vendors structure their community ecosystems. A quick comparison highlights where AWS’s approach offers distinct advantages for customers planning migrations or multi‑cloud expansions:
| Aspect | AWS Heroes (2026) | Google Cloud Community Leaders | Microsoft Azure MVPs |
|---|---|---|---|
| Geographic reach | Strong presence in Europe (Italy) and LATAM (Argentina) plus North America (Canada) | Concentrated in North America and APAC | Broad US focus, growing in EMEA |
| Technical focus | AI (Bedrock, Nova) and Serverless (Lambda, containers) | Anthropic, Vertex AI, Cloud Run | Azure AI, Functions, AKS |
| Content format | Open‑source tools, podcasts, certification SME work, event organization | Blog posts, webinars, open‑source libraries | Technical deep‑dives, GitHub repos, Azure certifications |
| Business impact | Direct tooling that reduces session‑selection friction at re:Invent; FinOps guidance for cost‑aware serverless adoption | Emphasis on data‑analytics pipelines; less emphasis on cost‑optimisation guidance | Strong integration with Microsoft partner ecosystem; focus on enterprise licensing |
The table shows that AWS is positioning its Heroes to address two high‑priority enterprise concerns: rapid AI adoption and cost‑effective serverless migration. By delivering community‑driven artifacts—such as the Bedrock‑powered session suggester—AWS reduces the time‑to‑value for new customers.
Business impact
Faster AI project kickoff
Damiano’s session‑suggester leverages Amazon Bedrock (foundation‑model service) and Amazon Nova (generative‑AI inference) to parse the re:Invent agenda and return a ranked list of sessions matching a user’s skill profile. For an enterprise planning a multi‑region AI rollout, the tool cuts the research phase from days to minutes, allowing teams to allocate more time to proof‑of‑concept development.
Serverless cost visibility
Darryl’s “Believe In Serverless” curriculum includes a FinOps module that demonstrates how to use AWS Cost Explorer, Compute Optimizer, and Lambda Power Tuning to model workload expenses before migration. Companies that adopt this guidance typically see a 15‑20 % reduction in projected serverless spend during the first six months.
Regional talent pipeline
Ricardo and Matias are expanding the LATAM community through podcasts, local meet‑ups, and certification workshops. Their efforts have already increased AWS Certified AI Practitioner exam registrations in Argentina by 30 % YoY. For multinational firms, this translates into a deeper local talent pool, lowering the cost of hiring senior AI engineers in the region.
Migration risk mitigation
All four Heroes contribute to a shared repository of migration checklists and best‑practice scripts hosted on GitHub. The repository includes:
- IaC templates for moving on‑prem workloads to AWS CloudFormation and Terraform
- Security hardening scripts using AWS Config and IAM Access Analyzer
- Performance benchmarking utilities that compare legacy latency against AWS Graviton‑based instances
Enterprises that adopt these assets report a 25 % reduction in migration‑related incidents, according to a recent AWS internal survey.
Strategic takeaways
- Leverage community‑generated tooling – The session suggester and FinOps modules are ready‑to‑use; integrating them into internal training accelerates adoption.
- Partner with regional Heroes – Engaging local leaders for workshops reduces travel costs and aligns training with cultural nuances.
- Incorporate open‑source checklists – The shared migration repo provides a vetted baseline that can be customized, shortening the engineering effort required for lift‑and‑shift projects.
- Monitor certification trends – Rising certification numbers in LATAM signal a growing skilled workforce, making the region attractive for new AI development centers.
By aligning migration roadmaps with the expertise of the new AWS Heroes, organizations can both lower operational risk and speed the delivery of AI‑enabled services.
Learn more about the AWS Heroes program and connect with a Hero near you on the official AWS Heroes page.

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