RSS.Social: A Curated Aggregator for the Indie Web
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RSS.Social: A Curated Aggregator for the Indie Web

Startups Reporter
2 min read

A new service aims to surface high-quality content from small, independent websites, positioning itself as an alternative to algorithmic feeds and mainstream platforms.

In an internet increasingly dominated by a handful of massive platforms, a service called RSS.Social is attempting to carve out a space for the indie web. The platform functions as a curated aggregator, pulling in posts from a diverse array of small blogs, forums, and personal websites. Its stated mission is to highlight "the latest and best from small sites across the web," offering a human-curated counterpoint to the engagement-driven algorithms of social media.

The service operates on a simple, familiar technology: RSS. For decades, Really Simple Syndication has been the backbone of content distribution for blogs and news sites. RSS.Social leverages this open standard, allowing users to subscribe to feeds from sources like The Eclectic Light Company, a blog dedicated to macOS, or ipSpace.net, a technical blog on network engineering. The result is a real-time stream of updates that reflects the interests of its curators rather than the priorities of an ad-driven platform.

The content mix is eclectic, revealing the service's broad definition of "best." Recent posts include technical tutorials like "Getting SSH to work to z/OS" from ColinPaice's blog, deep dives into niche hobbies such as "Analogue Adventures – Part 48: Hexar RF" on PhillipReeve.net, and financial analysis from sources like Funding the Future. It also aggregates discussions from forums like MelonLand, which appears to be a community for a specific type of web enthusiast. This variety suggests RSS.Social is less about a single vertical and more about the ethos of independent, thoughtful publishing.

For readers, the value proposition is discovery and quality control. Instead of wading through an infinite scroll of algorithmically selected content, they get a filtered view of what human curators deem noteworthy. For creators, especially those outside the mainstream media ecosystem, it offers a potential channel to reach an audience that actively seeks out non-commercial, long-form content. The service’s design appears to prioritize clarity and direct links, avoiding the engagement bait and ad clutter common on larger platforms.

However, the model presents inherent challenges. Curation at scale is difficult and expensive. The service's long-term viability depends on its ability to maintain a consistent standard of quality as it grows. Furthermore, its reliance on RSS means it is only as good as the feeds it includes. If key creators decide to stop publishing or move to closed platforms, the aggregator's value diminishes. The success of RSS.Social will ultimately hinge on whether it can build a sustainable community of both readers and publishers who value the open web and are willing to invest in it, outside the walled gardens of major tech companies.

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