Samsung The Frame (Pro) 2026 Brings DLG 240Hz Support and Upgraded Anti-Glare Technology

Samsung has unveiled its 2026 lineup of The Frame and The Frame Pro Art TVs, bringing significant upgrades to both models while maintaining their signature design aesthetics. The new TVs introduce DLG 240Hz support for PC gaming, enhanced anti-glare technology, and expanded AI capabilities across multiple size options.

The Frame Pro 2026: Enhanced Gaming and Display Technology

The Frame Pro 2026 retains its Neo QLED 4K display and Wireless One Connect Box but introduces several key improvements. The most notable upgrade is the enhanced Glare Free technology, which Samsung claims virtually eliminates reflections and makes displayed artworks appear more realistic. This addresses one of the primary concerns with art TVs - maintaining picture quality in brightly lit rooms.

For gamers, the Frame Pro now supports DLG 240Hz when connected to compatible PCs. This feature allows for a 240Hz refresh rate at the cost of resolution, providing competitive gamers with smoother motion during fast-paced gameplay. The TV maintains its Motion Xcelerator 144Hz for console gaming while adding this new PC-focused capability.

The Micro-HDMI port on the back of the TV, which already offered lower input lag for gaming, now includes eARC support. This addition allows users to connect soundbars for enhanced audio without sacrificing the low-latency gaming experience.

AI Features and Smart Capabilities

Both The Frame and The Frame Pro 2026 come equipped with Samsung Vision AI Companion, enabling users to ask questions about content and receive responses from Bixby. Samsung is also offering integration with Microsoft Copilot and Perplexity through separate apps, expanding the AI ecosystem available on these TVs.

The AI Sound Controller Pro provides granular control over audio, allowing users to adjust the volume of voices independently from background effects. AI Soccer mode enhances the viewing experience during matches by optimizing both video and audio settings for sports content.

Design and Connectivity Improvements

The Frame Pro's Wireless One Connect Box continues to enable a clutter-free setup by consolidating all connections into a single wireless hub. This design choice maintains the TV's slim profile while providing easy access to ports and inputs.

For The Frame 2026, Samsung has added back stoppers that make it easier to connect and disconnect cables without removing the TV from the wall. This practical improvement addresses a common pain point for wall-mounted displays.

Available Sizes and Pricing

The Frame Pro is available now in three sizes:

• 85-inch: $3,999.99
• 75-inch: $2,799.99
• 65-inch: $1,999.99

A 55-inch model is expected to launch soon, though pricing hasn't been announced. Samsung is offering bundle deals that include a white bezel, Q-Symphony Ultra Slim Soundbar, 1-year Art Store Subscription, and 2 years of Samsung Care+ warranty, with savings of up to $800 depending on the size selected.

The Frame 2026: Art-Focused Features

The standard Frame 2026 model retains its built-in connections and slim design while incorporating the upgraded Glare Free technology from the Pro model. It also gains support for DLG 240Hz, bringing the gaming capabilities of the Pro model to the more affordable option.

Both models ship with an upgraded version of One UI Tizen OS and will receive 7 years of OS updates, ensuring long-term software support and feature updates.

The Frame 2026 will be available in 55", 65", 75", and 85" sizes, though pricing details haven't been released yet. The TV offers expanded bezel options, including first-party choices like Sand Gold Metal and Modern Teak, as well as exclusive designs from Deco TV Frames for users seeking more elaborate customization.

Market Positioning and Competition

Samsung's 2026 Frame lineup strengthens its position in the art TV market by addressing key user concerns about glare and gaming performance. The addition of DLG 240Hz support positions these TVs as viable options for PC gamers who want both high refresh rates and the ability to display art when not gaming.

The enhanced anti-glare technology is particularly important for art TVs, as they're often placed in living rooms or spaces with significant ambient light. By virtually eliminating reflections, Samsung ensures that displayed artwork maintains its intended appearance regardless of viewing conditions.

With 7 years of OS updates and expanded AI capabilities, Samsung is also addressing the long-term value proposition of these premium TVs, ensuring they remain relevant and capable as technology evolves over their lifespan.