Overview
Lens Protocol is a Web3 social graph on the Polygon blockchain. It is designed to empower creators to own the links between themselves and their community, forming a fully composable, user-owned social graph that any application can plug into.
Key Concepts
- Profile NFTs: A user's profile is represented as an NFT, which contains the history of all their posts, mirrors, and comments.
- Follow NFTs: When you follow someone, you receive a 'Follow NFT' that can have unique logic (e.g., only the first 100 followers get a specific badge).
- Collects: Allows users to 'collect' posts as NFTs, enabling a new form of content monetization.
- Mirrors: The Lens version of a 're-post,' allowing for content curation and distribution rewards.
Benefits
Lens eliminates the 'walled garden' problem of traditional social media, where users lose their audience if they move to a different platform.