Casio Brings Metallic Rose Gold G-Shock Series to US Market

Casio has expanded its G-Shock lineup in the US with the launch of three new GMAS140PG watches featuring metallic rose gold dials. The GMAS140PG-1A, GMAS140PG-4A, and GMAS140PG-7A models, which debuted in Japan in February 2026, are now available through Casio's official online store and select retail channels.

The new watches maintain Casio's signature hybrid analog-digital design, combining traditional watch hands with digital displays for enhanced functionality. Each model measures 49.0 x 45.9 x 15.8 mm and weighs 56 grams, making them substantial timepieces that align with G-Shock's rugged reputation.

Design Variations Across Three Models

While all three watches share the same metallic rose gold dial, Casio has differentiated them through case and strap colors:

• GMAS140PG-1A: Black resin casing and strap
• GMAS140PG-4A: Pink case and strap
• GMAS140PG-7A: White case and strap

This color coordination allows buyers to choose based on their style preferences while maintaining the premium metallic aesthetic that sets these models apart from standard G-Shock offerings.

Technical Features and Durability

The GMAS140PG series packs considerable functionality into its rugged frame. The watches include:

• Analog hands with a dedicated speed dial
• Digital displays showing date and other information
• 1/1000th second stopwatch for precise timing
• Countdown timer for various applications
• Five daily alarms and hourly time signals
• World time function covering 48 cities globally
• Magnetic resistance for protection against magnetic fields
• 200-meter water resistance for swimming and water activities

Availability and Pricing

Priced at $120 each, the watches are available through multiple channels:

• Casio's official online store in the US
• Physical retail location in SoHo, New York (confirmed by Casio on social media)
• Amazon via third-party retailers

This multi-channel approach provides consumers with various purchasing options, from direct buying through Casio to convenience shopping on major e-commerce platforms.

Market Positioning

The GMAS140PG series represents Casio's strategy to offer G-Shock watches with enhanced aesthetic appeal while maintaining the brand's core values of durability and functionality. The metallic rose gold dial adds a touch of sophistication to the typically rugged G-Shock design, potentially attracting consumers who want both style and substance in their timepieces.

For existing G-Shock enthusiasts, these models provide a fresh colorway option without sacrificing the technical features and durability that define the brand. The combination of analog and digital displays also appeals to users who appreciate traditional watch aesthetics alongside modern functionality.

The $120 price point positions these watches as accessible luxury items within the G-Shock lineup, offering premium visual elements at a reasonable cost compared to higher-end G-Shock models or luxury watch brands.