Casio's Exam-Ready MTP-C666 Watches Combine Tradition and Precision

Casio launches two new MTP-C666 analog watches in China, featuring minimalist designs with engraved carp symbols and custom packaging for students preparing for exams.

Casio has introduced two new timepieces in its MTP-C666 series, specifically designed for Chinese students preparing for their February and March examinations. The watches, marketed as the 2025 Exam Gift Box range, blend traditional symbolism with modern minimalist design.

Design and Specifications

The MTP-C666 series offers two distinct dial variations:

MTP-C666-1B: Black dial with white indexes
MTP-C666-7B: White dial with black details

Both models share identical specifications:

Case: Silver-tone stainless steel, 42.7 x 36.0 x 8.1 mm
Water resistance: Suitable for everyday use
Strap: Black resin band
Movement: Three-hand analog (hour, minute, second)
Accuracy: ±20 seconds per month
Power source: SR626SW battery with approximately 3-year lifespan

Cultural Significance

The watches feature a distinctive design element on the case back: an engraved carp image. This symbol references the Chinese Longmen legend, where carp swimming upstream transform into dragons after passing through the Dragon Gate. The metaphor resonates strongly with students facing academic challenges, representing perseverance and success in examinations.

Packaging and Presentation

Casio has created custom packaging for these models, featuring red, black, and gold color schemes. This presentation elevates the watches beyond mere timekeeping devices to meaningful gifts for academic achievement.

Market Positioning

Priced at CNY 390 (approximately $57), the MTP-C666 watches occupy an accessible price point in Casio's lineup. This positions them competitively against other entry-level timepieces while offering the brand's reputation for reliability and precision.

Availability

Currently, these watches appear to be exclusive to the Chinese market, aligning with their exam-focused theme. Casio's broader MTP series remains available internationally, with models like the MTP-S110-1AV retailing for around $100.26 on Amazon.

The MTP-C666 series demonstrates how traditional watchmaking can incorporate cultural symbolism to create products that resonate with specific audiences while maintaining Casio's core values of accuracy and durability.