Dreame expands beyond home appliances with its first smart TV featuring a QLED/mini-LED hybrid display reaching 1,000 nits brightness, 144Hz refresh rate, and an integrated 11-driver soundbar with Dolby Atmos support, launching in Europe February 5.
Dreame makes its television debut with the Aura Mini LED 4K TV S100, combining premium display technology with an unconventional audio solution. The Chinese manufacturer, known for vacuums and home appliances, will launch four screen sizes (55", 65", 75", 86") in Europe starting February 5, with a €300 launch discount on the 65" model through March 5.
Display Technology Breakdown
At the core of the S100 lies a QLED panel enhanced by mini-LED backlighting with full-array local dimming (FALD). This hybrid approach aims to deliver both the color vibrancy of quantum dot technology and the precise contrast control of mini-LED arrays. The 86-inch variant achieves 1,000-nit peak brightness - a crucial threshold for convincing HDR performance - while all models support 144Hz refresh rates and variable refresh rate (VRR) for gaming.
The S100's display specifications position it competitively against mid-range TVs from established brands
The TV supports all major HDR formats including Dolby Vision, HDR10+, HDR10, and HLG, ensuring compatibility with streaming services and next-gen game consoles. While exact dimming zone counts aren't disclosed, full-array local dimming suggests significant improvements over edge-lit LCD TVs in black level performance.
Audio Innovation: Integrated Soundbar Solution
Dreame takes an unconventional approach to audio with an integrated 4.1.2-channel sound system featuring:
- 11 total drivers including four upward-firing speakers
- Dedicated center channel for clear dialogue
- Separate subwoofer channel for bass response
- Dolby Atmos and DTS:X decoding
The manufacturer claims AI-powered EQ adjustment automatically optimizes sound based on content type and room acoustics. This eliminates the need for a separate soundbar for casual viewers while providing physical overhead effects channels missing from most built-in TV speakers.
Smart Features & Gaming Capabilities
Running Google TV provides access to all major streaming platforms and smart home integration. The platform's content-first interface and universal search functionality remain advantages over custom OS solutions.
For gamers, the S100 delivers:
- 144Hz refresh rate (likely via HDMI 2.1)
- VRR support for tear-free gameplay
- Auto Low Latency Mode (ALLM) While not confirmed, the specifications suggest compatibility with current-gen console features like PlayStation 5's 120Hz modes and Xbox Series X's Dolby Vision gaming.
Market Positioning & Availability
Pricing remains unannounced, but the €300 launch discount on the 65" model suggests a premium positioning. The S100 enters a competitive mid-range TV segment dominated by:
- Samsung's QN85B QLED series
- Sony's X95K Mini LED TVs
- Hisense's U8K series
Its success will depend on final pricing and real-world performance verification. The integrated high-channel-count audio system could appeal to space-conscious buyers wanting better sound without external components.
All models will be available through Dreame's European channels starting February 5, with global expansion likely pending initial sales performance. The combination of display specs and audio innovation makes this an intriguing entry from an unexpected player in the TV market.
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