LG's 300 Hz 1440p UltraGear Monitor Drops to $229, Offering High-Refresh Gaming at a Budget Price

LG's official website is currently offering a significant, time-limited discount on its UltraGear 27G640A-B 27-inch gaming monitor. The monitor, which originally launched with a $449.99 MSRP, is now listed for $269.99. Applying the promo code MONITOR40 at checkout reduces the final price to just $229.99, a total savings of $220. This aggressive pricing places a high-refresh-rate 1440p panel directly into the budget gaming segment, challenging the value proposition of many 1080p-focused alternatives.

Technical Specifications and Panel Performance

The LG UltraGear 27G640A-B is built around a 27-inch IPS LCD panel with a native 2560 x 1440 (1440p) resolution. This combination strikes a balance between pixel density and performance demands, offering sharper visuals than 1080p without the significant GPU horsepower required for 4K gaming at high frame rates.

The headline feature is its 300 Hz refresh rate, paired with a 1ms Gray-to-Gray (GtG) response time. This specification is targeted squarely at competitive esports titles like Counter-Strike 2, Valorant, and Apex Legends, where reducing motion blur and input lag is critical. While the panel is not OLED, its IPS technology ensures wide viewing angles and consistent color reproduction, which is beneficial for both gaming and general content consumption.

For color performance, LG claims the monitor covers 95% of the DCI-P3 color gamut. This is a wide color gamut standard used in digital cinema, which translates to more vibrant and saturated colors in supported games and media. The display is also VESA DisplayHDR 400 certified, with a typical brightness of 400 nits. While this is a baseline HDR certification, it allows for better handling of bright highlights and shadow detail compared to standard SDR monitors, though it won't deliver the deep blacks or extreme contrast of higher-tier HDR displays.

Connectivity and Ergonomics

The monitor's connectivity suite is robust for its price class. It includes:

• Two HDMI 2.1 ports: Essential for connecting next-gen consoles like the PlayStation 5 and Xbox Series X, which can utilize the full bandwidth for 4K/120Hz or 1440p/120Hz with Variable Refresh Rate (VRR).
• One DisplayPort 1.4 port: The primary connection for PC gamers, supporting the full 1440p resolution at 300 Hz with Adaptive-Sync.
• USB Type-C with 15W Power Delivery: Allows for single-cable connectivity with compatible laptops, transmitting video and data while providing modest charging.
• Built-in USB Hub: Includes one USB Type-B upstream port and two USB Type-A downstream ports, enabling users to connect peripherals like keyboards, mice, or dongles directly to the monitor, reducing cable clutter on the desk.

Ergonomically, the included L-shaped stand offers full adjustability: height, tilt, swivel, and pivot (90-degree rotation) for portrait mode. For users with custom setups, the monitor supports a standard 100x100mm VESA mount, making it compatible with aftermarket monitor arms and wall mounts.

Market Implications and Value Proposition

At $229.99, the LG UltraGear 27G640A-B disrupts the traditional price hierarchy for high-performance gaming monitors. Typically, 1440p panels with refresh rates above 240 Hz command prices well above $400. This discount brings a 300 Hz panel into a price range previously dominated by 1080p/240 Hz or 1440p/144-165 Hz monitors.

For the target audience—competitive gamers on a budget—this monitor presents a clear trade-off. It sacrifices the infinite contrast and perfect blacks of an OLED panel for a much higher refresh rate and a significantly lower price. The 1ms GtG response time, while fast, is not equivalent to the near-instantaneous pixel response of OLED, but it is sufficient for most gaming scenarios. The IPS panel's color accuracy and viewing angles also make it a versatile choice for mixed-use scenarios, including content creation and media consumption, where TN panels often fall short.

This pricing strategy from LG appears to be a direct response to increasing competition in the high-refresh-rate monitor space. By leveraging economies of scale in panel production and targeting a volume-driven segment, LG can offer specifications that were recently considered premium at a mainstream price. This move could pressure other manufacturers to adjust their pricing on comparable 1440p high-refresh monitors, potentially accelerating the adoption of 1440p as the new standard for competitive gaming.

Conclusion

The LG UltraGear 27G640A-B, at its discounted price of $229.99, represents a significant value proposition. It delivers the core performance metrics—high resolution, extreme refresh rate, and fast response time—that matter most in fast-paced gaming, while including a comprehensive feature set like USB-C and a built-in hub. For gamers looking to upgrade from a 1080p display or build a new system without overspending on a monitor, this deal offers a compelling entry point into high-refresh 1440p gaming. The limited-time nature of the discount, coupled with the specific promo code, suggests LG is aiming to clear inventory or drive a specific sales target, making it a timely opportunity for potential buyers.