DJI Avata 360 Leaked: Replaceable Lenses and Aggressive $499 Pricing Target Rivals

DJI has been building anticipation for its next FPV drone with cryptic social media teasers, and new leaks suggest the company is preparing to launch the Avata 360 at a highly competitive price point. According to information shared by drone enthusiast Jasper Ellens, the successor to the Avata 2 will retail for approximately $499, representing a significant value proposition in the FPV drone market.

The leaked pricing strategy positions the Avata 360 as a direct challenger to budget-conscious competitors, potentially disrupting the mid-range FPV drone segment. At $499, the new model would undercut the current Avata 2's $619 price tag while offering several notable upgrades.

One of the most intriguing features revealed is the introduction of replaceable lenses. According to Ellens, DJI will offer lens packs priced at $50/€50, containing two lenses that screw directly into the drone's camera housing. This modular approach allows users to swap between different lens options or replace damaged optics without replacing the entire camera module.

A close-up of the DJI Avata 360's replaceable lens.

The drone will also support enhanced battery options, with additional Intelligent Flight Batteries available for around $70/€70. These batteries will offer 38.6 Wh capacities, providing improved flight times compared to previous generations. The modular battery system allows pilots to carry multiple packs for extended flying sessions.

Recent leaked images showing the drone and its retail packaging have been confirmed as accurate, lending credibility to the other specifications and pricing details. The packaging design suggests DJI is maintaining its premium presentation while targeting a more accessible price point.

The Avata 360 and its retail packaging.

While DJI has not announced an official launch date, the leak suggests the company will release another teaser on March 12, 2026, followed by multiple promotional videos in the coming weeks. Based on this timeline, the Avata 360 likely won't hit store shelves before April 2026, giving competitors time to prepare their responses.

The aggressive pricing strategy indicates DJI is aiming to capture market share from both entry-level and mid-tier FPV drone manufacturers. By offering swappable lenses and improved battery options at a lower price point than its predecessor, DJI appears to be betting that enhanced customization and value will drive strong sales in the enthusiast market.

For FPV pilots, the Avata 360 represents an interesting proposition: professional-grade features like replaceable optics typically found on higher-end models, combined with the accessibility of a sub-$500 price tag. The success of this strategy will depend on how well DJI balances performance, durability, and the new modular features against the lower price point.

As the April launch window approaches, expect more detailed specifications and hands-on previews to emerge, particularly if DJI maintains its pattern of pre-release teasers and leaks.