Samsung Galaxy A37 and Galaxy A57 pricing, new renders leak

New leaks have revealed pricing and color options for Samsung's upcoming Galaxy A37 and Galaxy A57 smartphones, with renders showing the devices in multiple color variants ahead of their expected launch.

The newly leaked renders showcase the Galaxy A57 in four color options: Charcoal, Icyblue, Lilac, and Navy. A Grey variant is also expected but wasn't included in the leak. The Galaxy A37 will reportedly arrive in five color options, with renders showing Charcoal, Greygreen, Lavender, and White variants.

According to the leaks, the Galaxy A57 will feature a 6.6-inch AMOLED display, Exynos 1680 SoC, triple rear camera setup, and 5,000mAh battery. The Galaxy A37 is expected to offer a 6.7-inch AMOLED screen, Exynos 1480 SoC, triple rear camera setup, and 5,000mAh battery.

A tipster reportedly spotted the Galaxy A57 listed on a European retailer's website, revealing its pricing details. The handset is said to be priced at €539 for the 8GB/128GB model and €609 for the 8GB/256GB variant. The Galaxy A37 is listed to cost €439 and €539 for the 6GB/128GB and 8GB/256GB models, respectively.

These prices represent a slight increase over their predecessors, positioning both devices in the upper mid-range segment. The pricing strategy suggests Samsung is targeting consumers who want premium features without the flagship price tag.

The leaks come as Samsung continues to expand its A-series lineup, which has become increasingly important for the company's market share in competitive segments. The A-series typically offers a balance of performance and features at more accessible price points compared to the flagship S-series.

While Samsung hasn't announced official launch dates, the appearance of pricing details on retailer websites often indicates that an announcement could be imminent. The company typically unveils new A-series models in the first half of the year, making a launch in the coming months likely.

The Exynos 1680 and 1480 chipsets suggest Samsung is using its in-house processors for these models, which could help with cost management while maintaining performance standards. The 5,000mAh battery capacity across both models indicates Samsung's focus on battery life as a key selling point for these devices.

As with all leaks, these details should be taken with caution until Samsung provides official confirmation. However, the consistency across multiple sources and the appearance of pricing on retail platforms lends credibility to these leaks.