Leaked pricing information shows Vivo's upcoming X300 Ultra will carry a significant premium in European markets compared to Chinese pricing, positioning it as a direct competitor to Xiaomi's 17 Ultra.
Interest is building ahead of the Vivo X300 Ultra launch in China on Monday. A supposed poster circulating on Chinese Weibo reveals all storage configurations and pricing for the Vivo X300 Ultra in China, though authenticity cannot be confirmed. These prices, if accurate, provide insight into Vivo's positioning strategy for their upcoming flagship smartphone.
Chinese Market Pricing
If the leaked information is accurate, the Vivo X300 Ultra in China would cost approximately €1,000 for the 12GB RAM and 256GB storage variant, €1,070 for the 512GB model, €1,194 for the 1TB version, and €1,500 for the complete package with the camera kit. 
These prices are specifically for buyers on the Chinese mainland, as import retailers typically add around 30 percent to the base cost. The pricing structure suggests Vivo is targeting premium smartphone buyers who prioritize camera capabilities above all else.
Hong Kong Import Prices
Unusually, a retailer in Hong Kong is already listing import prices before the Vivo X300 Ultra has officially launched in China. Trinity Electronics shows the China model can be ordered with 12/256GB configuration for approximately €1,162, with 16/512GB for about €1,273, and with 1TB of storage for around €1,384.
Since these are converted HKD prices, additional taxes and import duties will likely apply, unlike with retailers such as Tradingshenzhen or Average Dad, where all taxes are included. According to Trinity Electronics, the China model will begin shipping on April 3, with a one-year Vivo warranty included.
European Premium Pricing
More revealing is the apparently official Euro pricing for Austria, Germany, and Hungary. Screenshots from the official Vivo shop for these regions suggest the Vivo X300 Ultra will be priced at approximately €2,000 for the top configuration with 16GB of RAM and 1TB of storage.
This represents a significant premium over the approximately €1,384 expected in Hong Kong, even after adding 20% tax. However, Vivo typically offers a 3-year warranty in Europe, and at launch, likely in April, there will probably be preorder deals to offset the high initial cost.
The European pricing strategy positions the X300 Ultra directly against Xiaomi's 17 Ultra, suggesting Vivo intends to compete in the premium camera-focused smartphone segment. Neither leak has confirmed whether additional storage options beyond 1TB will be available.
Color and Accessory Options
Regarding color availability, the green and black versions will likely be offered in Germany and Austria, while the white variant may not be included in the initial European release. Also listed was the SmallRig camera cage for professional videographers, which has been seen multiple times before and is expected to be sold separately for around €415.
Market Positioning
The Vivo X300 Ultra appears to be targeting professional photographers and videographers who require uncompromising camera performance in a smartphone form factor. The inclusion of a dedicated camera cage and Zeiss optics suggests Vivo is positioning this device as a serious tool for content creators rather than just a premium consumer device.
Compared to its predecessor, the X300 Ultra seems to represent a significant evolution in camera technology, though specific improvements aren't detailed in the leaked pricing information. The device's primary differentiator appears to be its camera system, with pricing reflecting this specialized focus.
For potential buyers, the decision will likely come down to whether the camera capabilities justify the premium price point, especially when compared to alternatives like the Xiaomi 17 Ultra. European buyers should consider the extended warranty and potential preorder deals when evaluating the total value proposition of the X300 Ultra.
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