Casio Edifice EFB730D Series Hits US Shores with Vibrant Dials and Sporty Design

Casio has officially launched its Edifice EFB730D series in the United States, bringing two new chronograph models with vibrant dial options to American consumers. The EFB730D-2BV (blue dial) and EFB730D-3AV (green dial), previously available in European markets, have landed stateside through Casio's online store with limited availability at their $165 retail price point.

These watches maintain the signature Edifice design language inspired by automotive instrumentation. The stainless steel case measures 44.1mm in diameter with a thickness of 12.3mm, featuring a prominent tachymeter bezel and sapphire crystal protecting the face. The sporty dial configuration includes three functional sub-dials positioned at 3, 6, and 9 o'clock:

• 24-hour indicator (3 o'clock)
• Stopwatch minute counter (6 o'clock)
• Stopwatch seconds (9 o'clock)

The color differentiation between models is significant: The EFB730D-2BV pairs a vivid blue primary dial with navy blue sub-dials, while the EFB730D-3AV combines a light green main dial with darker green sub-dials. Both utilize silver-tone stainless steel for their cases and matching three-link bracelets secured by one-touch three-fold clasps.

Functionally, these analog quartz watches feature:

• Date window at 4:30 position
• Luminous hands and markers
• 100-meter water resistance (suitable for swimming)
• SR920SW battery with approximately three-year lifespan
• Screw-lock case back

Compared to previous Edifice models like the EFB730D-7AV (which retails at the same $165 price), these new releases offer bolder color options while maintaining identical dimensions and core specifications. The chronograph functionality remains consistent across the EFB730D series, but the new color variants provide visual differentiation from the more common black and silver dial configurations.

For buyers considering alternatives in this price segment, the Edifice EFB730D models compete against entry-level chronographs from brands like Timex and Seiko. The Casio's advantages include superior water resistance (100m vs typical 50m in competitors), sapphire crystal (more scratch-resistant than mineral glass), and Casio's reputation for durability. However, buyers prioritizing mechanical movements over quartz won't find that option here.

These watches target fashion-conscious consumers seeking sporty aesthetics with legitimate functionality. The automotive-inspired design appeals to watch enthusiasts and car aficionados alike, while the chronograph features offer practical timing functions beyond basic timekeeping. At $165, they position as affordable entry points into the world of functional analog watches with premium materials.

Prospective buyers should note the limited availability through Casio's US online store. While the manufacturer hasn't disclosed exact inventory numbers, the European release pattern suggests these color variants may become scarce quickly. For those seeking reliable performance with eye-catching design in a sub-$200 chronograph, these Edifice models warrant consideration before stock diminishes.